Great Scott!

Yesterday we brought the future back in out "It's About Time" themed event at the Montalban Theater in Hollywood. Nike finally released the Nike Air Mag shoe from the Back to the Future II film and everyone in the shoe scene lost their minds.
Like, lost them. 34,000 dollars lost them. That was how much our pair at the Montalban was auctioned off for along with commemorative ceramic Air Mags which were basically a steal at $88 a piece.

Cray.

Last night's event was the big release (read:HUGEENORMOUSDON'TTELLASOULORWEWILLFINDYOU release) where the press, VIP's and ultra VIP's (since there is a thing apparently) were invited to come enjoy passed hors de vours and drinks in our upstairs rendition of the movie's 80's Cafe. The lobby housed a floor to ceiling shoe wall where the Air Mags lived (lit up of course) and also props from the actual film. The auditorium was the stage for Arab Music, the official reveal (up through the floor of course), a talk by Tinker Hatfield. Michael J. Fox also had a video and all the proceeds of the night went to his foundation. Check out more HERE.

Earlier that day I worked at a precursor to the big event at Universal Studios where a small group of top Nike execs were given a stage tour, stopped along the route for a talk at the courthouse by Bob Gale (I was his personal golf cart chauffeur for the day. Huge deal. lol), and dine on the green screen of Universal's Stage 36. Pretty rad driving into Universal NOT as a theme park goer and Tokyo drifting the cart through the street facades of the back lot.

I helped Pete Wentz with his 88 dollar ceramic shoe purchase last night from Fall Out Boy and had no idea until someone pointed it out. Whoops.

Round two tonight!